10 Eco Marketplaces For Ethical Shopping Online (2025)

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We’ve researched high and low for the best alternatives to online marketplaces like Amazon and Wish — these are our favorite ethical marketplaces that offer a wide range of products without sacrificing sustainability and ethics.

Finding fair trade and sustainable products can involve lots of research (and time!). Instead, you can turn to these shops that curate their products based on their own set of values, including fair labor standards, organic ingredients, and give-back initiatives. Once you find a shop you trust, you can turn to them for anything on your list, whether it’s fair trade clothing, sustainable home goods, or organic skin care!

Why look for ethical online marketplaces?

Seeking out ethical online marketplaces to purchase our favorite products helps support businesses that prioritize ethical practices, sustainability, and social responsibility. Giant online retailers like Amazon and Wish have faced criticism for their environmental impact, labor practices, and monopolistic tendencies, raising concerns about the ethics of supporting such platforms. Actively choosing to shop at ethical marketplaces helps our dollars reach marketplaces that value and respect sustainable business practices and fair labor practices.

Ethical online marketplaces also offer a more curated selection of products, including unique and artisanal items that may be harder to find on larger platforms. By shopping on these platforms, we can discover a diverse range of goods while supporting independent sellers, artisans, and small businesses. And especially when it comes to purchasing gifts, smaller marketplaces offer a treasure trove of options that cater to various interests and preferences. Whether it’s handcrafted jewelry, eco-friendly home decor, or artisanal food products, these platforms provide unique and thoughtful gift ideas that support local economies and craftsman people.

Our team has searched endlessly for alternatives to mega retailers like Amazon and Wish. We’ve selected the marketplaces below thanks to their sustainable practices, range of products offered, and many are even certified B Corps. They are our go-to places when looking for fair trade and ethically sourced products.

Do you have a favorite? Drop it in the comments below, and we’ll check it out. ✨

Best For Skincare | Best For Home | Best For Grocery

1. Etsy

Best For | Custom, vintage & handmade goods, furniture, clothing, jewelry, decor

Etsy is your one-stop shop for all things handmade, vintage, custom, upcycled and unique. This global online marketplace supports small businesses and entrepreneurs by providing a platform that makes it easy to buy and sell artisanal goods, in the comfort of your own home. As you explore the site, you’ll discover hundreds of thousands of beautifully crafted furniture, clothing, jewelry, home decor and more. Shop with ease knowing you’re supporting small businesses generate meaningful income!

Person wearing a silver chain necklace with a large pearl. They have a dark sleeveless top. A "The Good Trade 2025 Reader Favorite Award Winner" badge is in the top right corner.

A glowing table lamp with a tiered, pleated white shade on wooden tripod legs is placed on a wooden surface next to a stack of books.

2. Thrive Market

Best For | Groceries, natural bath & cleaning products, wine & coffee

An online market founded on the principle that every person should have “access to healthy products, reliable information, and affordable prices,” Thrive Market makes healthy living easy and affordable for everyone. Whether you’re shopping for natural wines, fair-trade snacks, cruelty-free bath sets, or even pet products, this one-stop shop has what you need.

Customer Review | “It’s important to me that I don’t compromise on the quality of the food. Thrive Market has given me the opportunity to afford this food and get it, because I would have to travel at least 30 miles (if not 50) to get to the nearest healthy grocery store.” Alyson G. (Read all reviews.)

A variety of packaged food items including Mexican rice bowl, seed crackers, fruit chews, organic protein bars, and a bottle of oil displayed on a wooden shelf.

A gift box on a table containing snacks, soap, detergent, supplements, and other wellness products.

3. DoneGood

Best For | A centralized market & browser plug-in for do-good products

DoneGood makes mindful shopping easier than ever with its platform. Browse over 200 brands for ethical and sustainable products, often with DoneGood coupon codes! The company has partnered with brands like Nisolo, BOLD Swim, and so that you can find everything from home goods to body scrubs. Best of all, DoneGood has created a plug-in to give you the best ethical, affordable alternatives when you shop mainstream through Google and more.

Customer Review | “These were the most non-toxic crayons I was able to find! Our baby puts everything in her mouth. We don’t let her chew on/eat these but its a nice peace of mind to know that when she does try to put them in her mouth, that its the safest ones out there and they aren’t really bad. Love the size and wide triangles to help her hold them.” – Jocelyn W. (Read all reviews.)

Toiletry set with a bamboo toothbrush, toothpaste tablets, deodorant, shampoo and conditioner bars, soap bag, and soap. Packaged in eco-friendly materials.

Young woman in a light outfit stands against a plain background, wearing a sheer blouse, white skirt, and black sandals.

4. Uncommon Goods

Best For | Unique & personalized gifts

If you can’t make it to the sprawling crafts marketplaces but you really want to find those high quality items, Uncommon Goods is your answer. Stocked with gorgeous, whimsical, and useful goods all made by artisans and craftspeople, you’re bound to find something for every person on your list for every gift-giving occasion all year round. (And if the person on your list is you and the occasion is It’s Friday, we won’t tell!)

Wooden farm animal toys including a henhouse and feeding area are placed on a desk near a laptop, mouse, and vase with dried flowers.

Four ceramic bowls with colorful rims; inside are painted images of a tomato, olive, strawberry, and plain orange.

5. Bookshop

Best For | Books, audiobooks, textbooks, puzzles, gifts

Bookshop is all about making it easy to buy books online and support your favorite indie bookstores at the same time. Launched in 2020 with a mission to help local shops thrive in the age of Amazon, they’ve already raised over $37 million for independent booksellers. Every purchase you make either supports a specific store you choose, or contributes to a profit-sharing pool that helps 2,000+ stores across the country.

Image displaying six book covers titled "Audition," "My Documents," "Authority," "The Maid's Secret," "Eat Slay Love," and "Snacking Dinners" under the heading "New Releases" with a purple background.

A bookstore entrance with a checkered floor, surrounded by shelves of books. A plaque by the door reads "Upstairs Poetry & Literature.

5. Grove Collaborative

Best For | Home & personal care products

Grove Collaborative believes that changing the world starts at home. The brand is dedicated to offering high-performing, sustainable home essentials that help us reduce plastic use and shop with purpose. Whether you place a one-time order or subscribe for ongoing savings, Grove makes it easy to live more sustainably. Subscribers enjoy perks like 20% off their first order, 5% off future ones, and consolidated shipping to reduce waste and carbon emissions.

Person in jeans and blue sneakers holds two cardboard boxes labeled "Grove" against a blue background.

Spray bottle of Grove Co. multi-purpose cleaner on a wooden cutting board next to a blue cloth in a kitchen setting.

6. Credo

Best For | Clean beauty and skincare

If you are interested in clean beauty but feel overwhelmed by the research needed to find the right brands at your favorite shops, Credo is your new best friend. With their commitment to sustainable, ethical, and transparently clean beauty, they take the guesswork out of hunting down genuinely safe products so you don’t have to be duped by greenwashing. All brands are free from the 2,700+ ingredients on their Dirty List®, giving you peace of mind that everything you buy there is truly clean.

Various lipsticks, a lip liner, and lip gloss are arranged on a white surface. Lip imprints in pink and red are visible nearby.

Perfume bottle labeled "Henry Rose," a lipstick, a small tube of makeup, and a pink vase with a white flower on a white surface.

7. The Zero Proof

Best For | Non-alcoholic wines & spirits

The Zero Proof is all about making non-alcoholic drinking just as fun, flavorful, and fulfilling as the real thing. The company curates the best non-alcoholic wines and spirits, from bold bourbon alternatives to crisp, refreshing NA wines. But they don’t stop there — they also help people discover the best booze-free bars, restaurants, and things to do around the world. For more non-alcoholic recs, check out our favorite alternatives.

Customer Review | “A non-drinkers place to find drinks. I love the attitude and outlook of these guys” – Bob (Read all reviews.)

A hand pours a drink from a can into a glass against a yellow backdrop. Five different cans are displayed in the foreground.

A hand holding a cluster of dark grapes against a backdrop of green grapevine leaves.

8. BLK + GRN

Best For | All natural bath, beauty, and wellness by Black artisans

With the market for Black women’s beauty and wellness products flooded with synthetic and toxic chemicals, Dr. Kristian founded Blk + Grn, hoping to normalize clean products for Black women while also funding the Black women entrepreneurs creating them. Blk + Grn is chockfull of natural skincare, hair care, menstrual products, and more, along with a vibrant list of artisans with their goods and bios. Everything is thoughtfully chosen and quality-tested by Black health experts, not to mention shipped in eco-friendly packaging.

A bottle of Nylah Strength & Shine shampoo cream for afro and curly hair on a wooden surface, surrounded by soap bubbles.

Black candle labeled "Brunch Date" with ginger, orange blossom, and muiruri wood scent, on a table next to green plants.

9. Back Market

Best For | Refurbished tech

Back Market is a global marketplace specializing in premium refurbished tech. Their mission is to offer a reliable, affordable, and accessible way to offer the gadgets we need, while still doing our bit for the planet. Collaborating with top refurbishers who adhere to strict standards, every device is guaranteed restored to perfect working condition. Featured in reputable sources like The New York Times and The Wall Street Journal, you can save up to 70% on essential devices like laptops, smartphones, accessories and more! By choosing refurbished devices, you’ll not only save money but also contribute to significant reductions in raw materials usage, water consumption, e-waste generation, and carbon emissions. A win for you and the planet! 🌎