11 Eco Conscious Brands To Celebrate For Earth Day

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Our editors have written about sustainable brands for a decade. For Earth Day, we’ve compiled some of our favorites leading the charge in eco-consciousness.

Earth Day is here, and what better time of year to take stock of the brands we’re giving our money to and how our consumption is impacting the planet from the moment a product is made to the moment we open the package. Of course, it’s best to buy less and limit our consumption overall, but in reality, we’ll always have to buy some things. Thankfully, these sustainable and eco-conscious brands not only offer eco-conscious and environmentally-friendly products, but they’re also leaders in environmental efforts, from sequestering carbon to innovating new ways to grow cotton that are better for the earth and for us.

How can you tell if a brand is environmentally conscious?

Any brand can claim to be eco-conscious (have you heard of greenwashing?), so how can we know if a brand is truly dedicated to sustainability and the environment? First, it’s important to look at the brand’s sustainability certifications — third-party standards that hold brands accountable — that verify their claims and ensure that they’re not just talking the talk, but walking the walk, too. There are a lot of them, but some certifications to look for include Climate Neutral, Certified B Corporation, and Forest Stewardship Council. Each of these has its own set of standards that companies must follow in order to be certified, and if they meet the rigorous standards, they’re doing something right.

But certifications aren’t everything. You can also tell if a brand is environmentally conscious by looking at their transparency about their supply chain, materials, carbon footprint, and how they’re working to ensure that these all keep the environment at top of mind. All of the brands below outline on their websites how they are being mindful about the environment and how they are working to better it, through their materials, giving back, donations, and more. Usually you can find more about their sustainability initiatives in the footer of their website (they might list their certifications there too!), or in some cases, right on the top menu bar of their page.

Our criteria:

Our editors have written on sustainable fashion, home decor, clean beauty, and more for the past decade. For Earth Day, we’ve compiled this list of our favorite brands with impressive eco-conscious initiatives and give-back programs across categories. We regularly update this guide with emerging brands when they meet the following criteria:

• SUSTAINABLE/ECO-CONSCIOUS | First and foremost, the brands on this list are thoughtful about their impact on the Earth. We’ve chosen brands with credible sustainability certifications that back them up.
• GIVE-BACK | We’ve prioritized brands that give back to their communities. By reinvesting their resources, they’re making business more sustainable.
• AFFORDABLE | Eco-conscious shopping can be expensive! We’ve chosen brands for this list with accessible price points so you can be thoughtful, no matter your budget.

These brands are a mix of the best sustainable and eco-conscious brands. But if you’re looking for sustainable clothing or furniture brands specifically, we have guides for those too! 

1. Patagonia

Best For | Outdoor gear and apparel 
Sustainability & Eco Initiatives | Patagonia Action Works, Protect America’s Arctic, Protected Ocean, Global Sport Activists
Prices starting at | $45 (new), $10 (secondhand)

Patagonia is the gold standard of eco-conscious brands. The company received its B Corp certification in 2011, and today its B Corp score is 166, over double the qualifying score and way above the ordinary business score. Patagonia is also Fair Trade, has a secondhand collection called Worn Wear, and creates sustainable apparel and gear made from recycled and organic materials. With their Patagonia Action Works program, they connect individuals with environmental activism, grassroots causes, and organizations in their communities. Beyond their dedication to bettering the planet, their products are also high-quality, comfortable, and made sustainably and fairly — and they last a long time. 

Customer Review | “I love my new retro fleece. It’s so comfortable to wear that it’s unimaginable. It also keeps me very warm when I need it. I have had several over decades that I purchased from the first store in Ventura, CA and they have lasted this long.” – Andrew U. (Read more reviews.)

2. Avocado

Best For | Zero waste furniture 
Sustainability & Eco Initiatives | Zero Waste Collection, Donation program for returned mattresses
Prices starting at | $35

Avocado offers organic, safe, and responsible mattresses, bedding, furniture, and more. And not only are their pieces made from the highest quality materials with the environment in mind, but they are also design-forward statement pieces that will look and feel good for years to come. There’s no better example of their commitment to quality and sustainability than their Zero Waste Collection. From the stunning Zero Waste Round Wood Table to the elegant and playful Zero Waste Stool, each piece in the collection is handcrafted from exclusively upcycled wood from their FSC-certified Los Angeles facility. The luxurious pieces — like everything at Avocado — are made with environmentally conscious, ethical, and sustainable business practices behind them. Avocado is a leader in the industry on this front; it’s a B Corp, Climate Neutral, 1% for the Planet, and more. They have donated over $11.4 million to organizations and initiatives working toward conservation, climate action, and sustainability efforts, including to the National Parks Conservation Association, Seatrees, the National Young Farmers Coalition, and more. The company also gives back to the community through its mattress donation program. In 2024, 99% of Avocado’s returns were donated to organizations dedicated to veteran support, mental health and addiction recovery, and community and emergency assistance. 

Our Editor’s Review | “I think it’s important to note the benefits of choosing a brand like Avocado for your next furniture upgrade. There really are no other brands creating furniture with this degree of sustainable and nontoxic certifications that I’ve ever come across.” – Emily McGowan [Read the full review.]

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3. Marine Stewardship Council

Best For | Sustainable fish
Sustainability & Eco Initiatives | Fishery certification program

The Marine Stewardship Council is an international nonprofit organization that recognizes and rewards efforts to protect oceans. If you see their blue label on seafood, it means that food meets their requirements for sustainable fishing, like only fishing healthy stocks, being well-managed to help stocks last longer, not overfishing, and more. Doing this encourages and helps maintain healthy ocean ecosystems. Shopping for sustainable fish is a great way to be more sustainable in our lives, and MSC is a great resource for finding tips on how to eat more sustainably, cook delicious and eco-conscious seafood recipes, and overall keep the environment at the top of mind. Studies show that wild fisheries have a lower greenhouse gas footprint than land-based animal proteins. So if you’re looking to prioritize sustainability at the grocery store, look for the MSC blue label, and you’ll know it’s meeting the highest standards of sustainability.

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4. Outerknown

Best For | Everyday organic clothing
Sustainability & Eco Initiatives | Supported farmers in implementing Regenerative Organic Certified practices, Partnership with Project Vermont giving new purpose to materials
Prices starting at | $48

Outerknown is a clothing brand committed to protecting the environment and supporting fair labor practices. It was co-founded by pro surfer Kelly Slater and designer John Moore. The clothes definitely have a beachy vibe, featuring board shorts, swimwear, dresses, sweatshirts, and more, made from high-quality and sustainable materials like regenerative organic cotton, corozo nut buttons from the forest floor, recycled fishing nets, and recycled wool. For every product, you can see exactly where it was made right on the product page — showing how dedicated Outerknown is to transparency with its fair labor practices. Outerknown’s pre-owned platform Outerworn, offers secondhand pieces, with the intention of creating a more circular fashion economy. 

Customer Review | “Big fan of this new short. Fabric has more body so it doesn’t show as much (thank you!). Slightly slimmer feel to the cut but also a more tailored, modern look so I don’t mind it. Fits true to size. Beautiful update to an iconic piece of surf apparel! Well done Outerknown.” – Jackson (Read more reviews.) 

5. Dr. Bronner’s

Best For | All-purpose, purpose-driven soaps
Sustainability & Eco Initiatives | Regenerative organic agriculture, Offers refills in FSC-certified paper cartons
Prices starting at | $8

Founded in 1948, this is a true legacy eco-conscious brand. Dr. Bronner’s famous 18-in-1 Pure Castile Magic Soap can be used for laundry, body wash, mopping, toilets, and more. Plus, they also sell coconut oil, lip balms, bar soap, biodegradable cleaner, and even chocolate. It’s all made with clean ingredients by a company that cares about people, the environment, and advocating for both. And they’re extremely transparent about it all. Just look at their 2024 annual report, which highlights everything from their exact water usage to specific communities and organizations they’ve donated over $5 million to in 2024, their support ranging from environmental causes to social justice to animal advocacy. 

Customer Review | “This is the only soap I have used daily for at least 20 years. Including shaving and shampoo. Why? Because of its all natural ingredients, nontoxic. It cleans extremely well and never irritates my skin. I’m 72 years old and have no skin issues. You can’t put a price on health.” – Anonymous (Read more reviews.)

6. Thrive Market

Best For | Eco-friendly groceries
Sustainability & Eco Initiatives | Reusable/recyclable packaging, working to be carbon negative
Prices starting at | $10/month or $60/year (membership)

Thrive Market is a grocery delivery service that focuses on sourcing brands that have the highest-quality ingredients and use ethical sourcing — you’ll find favorite brands like King Arthur, Amy’s, Honest, and Poppi, but they also have lesser-known brands committed to those values, if you want to try something new. Thrive also has its own line of staples, from laundry detergent to organic coconut oil. One thing that’s really great about Thrive is that for every annual membership someone buys, they donate an annual membership to someone in need. They’re also extremely committed to sustainability and working toward creating a healthier planet. Thrive Market is already carbon neutral, but they’re not stopping there. They’re currently on a mission to be carbon negative by optimizing shipment loads and continuing to invest in regenerative agriculture. All of Thrive Market’s warehouses are zero waste certified, and they’re plastic neutral too. 

Customer Review | “I wanted to give my children the options of having good, clean, healthy snacks, so it’s been so impactful to be able to do that and stock our pantry with options that are not high in sugar and that they both love.” – Andrea G. (Read more reviews.)

7. PrAna

Best For | Durable activewear
Sustainability & Eco Initiatives | Plastic-free-packaging, responsible material choices, using materials that would otherwise be discarded
Prices starting at | $25

Founded in 1992, PrAna makes sustainable, durable, stylish activewear for men and women. They have leggings, shorts, tanks, and other activewear for yoga, climbing, and more. The brand prioritizes using responsible materials in its clothing, from regenerative organic cotton and responsibly sourced wool to hemp and recycled rubber. PrAna is a part of Cascale (formerly the Sustainable Apparel Council), which focuses on reducing the environmental impact of the apparel industry. They also partner with organizations that protect and conserve the environment, including 5 Gyres, Canopy, The Conservation Alliance, and Outdoor Outreach.

Customer Review | “These are the perfect leggings. I teach very active yoga classes and these leggings are about as good as I could ever hope for. They offer slight compression without being restrictive. They move with me. The pocket fits my phone when I’m out in between classes. And they are VELVETY soft.” – Lacy K. (Read more reviews.) 

8. Ethique

Best For | Plastic-free haircare
Sustainability & Eco Initiatives | Plastic-free products, removes plastic from coastal communities with CleanHub, donates 2% of sales to environmental and social causes
Prices starting at | $17

Ethique took the packaging and the water that usually comes with shampoo and conditioner out of the equation and made eco-friendly, plastic-free shampoo and conditioner bars that come in compostable packaging instead. And one bar is the equivalent of eight bottles. Yes, eight. Having solid bars instead of water-based products has saved 6 million gallons of water — and you’re in the shower anyway, so the water’s there already! Plus, the way the bars are formulated uses less energy, giving them a much smaller carbon footprint than their water-based equivalents. Ethique also has plastic-free face cleanser, lip balm, and deodorant. It all comes in compostable packaging that breaks down within 12 months in a home compost. The B Corp also donates 2% of its sales to environmental and social causes. 

Customer Review | “This is my go to shampoo. It lasts a long time, lathers well, and leaves my hair feeling clean but not stripped. Highly recommend it!” – Natalie M. (Read more reviews.)

9. Pact

Best For | Comfortable and stylish sustainable clothing
Sustainability & Eco Initiatives | Zero net carbon, Give Back Box program, paper packaging
Prices starting at | $19

Pact is a Colorado-based company founded in 2009 by Brendan Synnott that sells eco-friendly and ethical fashion that keeps the environment and the wearers of the clothing in mind. Pact partners with SimpiZero to measure the carbon impact of its products and offset it through reforestation, renewable energy, and community projects that sequester carbon from the atmosphere. Through this, Pact is a carbon neutral company. They’re also Fair Trade certified and GOTS certified, and they have a Give Back Box program, which takes clothes folks send in and donates them to nonprofits. What’s cool is it doesn’t even have to be Pact clothing; you can send in any used clothes (for free) and they’ll donate it to one of the five local charities they partner with. It’s giving back to the community, reducing clothing waste, and reusing old Pact boxes from returns. On top of all of that, the clothing is cute, comfortable, and lasts a long time!

Customer Review | “I bought the black Softspun Tank Midi Dress. It was so cute that I bought three in other colors. They are so soft and comfortable. They will pair well with a white or blue denim jacket for cooler evenings.” – Robin S. (Read more reviews.)

10. Veja

Best For | Upcycled sneakers
Sustainability & Eco Initiatives | Transparent carbon footprint reporting, vegan line, and use of recycled materials
Prices starting at | Round up to the nearest dollar

Veja sneakers use Amazonian rubber purchased at five times the market price for the soles to protect and enhance the economic value of the Amazon Rainforest. And the rest of the sneakers are made from recycled water bottles and sustainably sourced materials. Did we mention that the sneakers are really cool too? They have lots of cute designs, like these and these, for example. Veja also ensures fair trade practices, and they’re very transparent about their environmental impact. For example, you can see the carbon footprint of their products, along with what they’re doing about it, here. They also have an entire line of vegan sneakers, made from CWL, which stands for “Cotton Worked as Leather,” a vegan alternative to leather that has a similar look and feel. 

Our Editor’s Review | “These shoes are everywhere on Insta and Pinterest style boards! If you want the immediate brand recognition of brands like Nike or Adidas but with a sustainable twist — Veja is the brand for you.” – Emily McGowan [Read full review here.]

11. Tentree

Best For | Clothing that offsets carbon
Sustainability & Eco Initiatives | Offers carbon sequestration subscriptions, every item from Tentree sold plants trees
Prices starting at | Round up to the nearest dollar

Tentree is so much more than a clothing company (though they also have really great clothes!). For every item purchased, Tentree plants trees, but their climate action goes far beyond that, too. Their mission is to plant 1 billion trees by 2030 to reduce climate change. They’re also dedicated to circularity through their reselling platform The Reshop and their clothing recycling program, where anyone can send in clothes for credit, and they’ll sort and recycle or reuse them. Tentree also has Climate+, a program that lets people buy subscriptions to sequester carbon based on their lifestyle, with the ability to choose how often, how much, and even where they want to donate and plant trees. Beyond these initiatives, their clothes are made from eco-friendly materials like TENCEL, organic cotton, hemp, and more. 

Customer Review | “True to Tentree Apparel this flannel shirt is super soft and cozy, perfect for working from home, dog walks and going for coffee. Love it!” – Mary D. (Read more reviews.)

Brianna Schubert is a Contributing Editor at The Good Trade and the Digital Editor at Milwaukee Magazine. She has a Bachelor of Arts in Journalism from the University of Wisconsin-Milwaukee. Since 2023, Brianna has combined her expertise and investigative skills to deliver thoughtful reviews of sustainable products and home goods, helping readers make informed, eco-conscious choices. Brianna is also the writer behind The Mood Board, a Substack newsletter for creativity and inspiration. When she’s not writing, you can find her cooking up a new recipe, reading and recommending books, cuddling with her cat, or finding hidden gems at vintage and thrift stores. Say hi on Instagram!